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24 quotes by Jay Chiat

Chiat was born in the Bronx in New York City and grew up in Fort Lee, New Jersey. He attended Rutgers College, graduating in 1953 and was inducted in its Hall of Distinguished Alumni in 2000. As an adult he shortened his legal name to Jay Chiat. He served in the United States Air Force. In 1962, Chiat teamed up with Guy Day to form the Chiat/Day advertising agency in Los Angeles (now TBWA\Chiat\Day). Chiat/Day went on to create some very...
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The team architecture means setting up an organization that helps people produce that great work in teams.

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The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

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Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because... →

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Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.

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In the '20s they were telling us we'd all have our own private plane and take vacations to the moon.

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Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that... →

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But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

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If you really think about it, when watching television, you have product placement all the time.

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Taking risks gives me energy.

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Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where... →

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Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives... →

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First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together... →

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Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more... →

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