Dieter Rams
This article's lead section may not adequately summarize key points of its contents. Please consider expanding the lead to provide an accessible overview of all important aspects of the article. (October 2013) Dieter Rams Dieter Rams at Vitsœ Born (1932-05-20) 20 May 1932 (age 82) Wiesbaden, Hessen, Germany Nationality German Occupation Industrial Designer Known for Braun consumer products, Vitsœ 606 Universal Shelving System Rams at the 50th Anniversary of Braun Innovation exhibition, Boston 2005 Dieter Rams (born 20 May 1932 in Wiesbaden, Hessen) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timelessness nature in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation.