Forrest Mars, Jr.
Forrest Edward Mars, Jr. (born August 16, 1931) is the eldest son of Forrest Mars, Sr. and the grandson of Frank C. Mars, the founder of Mars, Incorporated, the confectionary company. As a member of the Mars family, his share of the company and other assets were worth US$10 billion in September 2010, down from US$11 billion in March 2010. As of October 2012 the Bloomberg Billionaires List ranks Mars as the 31st richest man in the world with an estimated net worth of 20.1 billion.