Jesse James Garrett
Jesse James Garrett is a user experience designer based in San Francisco, California and co-founder of Adaptive Path strategy and design consulting firm. He first became popular in the web design and development community with the publication of his diagram titled The Elements of User Experience in early 2000 which was later made into a book. In a 2005 paper, Garrett coined the term Ajax to describe the technology behind emerging services like Google Maps and Google Suggest, as well as the resulting user experience which made it possible to eliminate reloading the whole page.