John Battelle
John Linwood Battelle (born November 4, 1965 ) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing, which now ranks as one of the top properties on the Web. His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors. Battelle also co-founded the annual Web 2.0 Summit, and co-hosted it during its lifetime from 2004 to 2011.