John Gerzema
The neutrality of this article is disputed. Relevant discussion may be found on the talk page. Please do not remove this message until the dispute is resolved. (October 2013) This article appears to be written like an advertisement. Please help improve it by rewriting promotional content from a neutral point of view and removing any inappropriate external links. (October 2013) This article contains wording that promotes the subject in a subjective manner without imparting real information. Please remove or replace such wording and instead of making proclamations about a subject's importance, use facts and attribution to demonstrate that importance. (October 2013) Some or all of this article's listed sources may not be reliable. Please help this article by looking for better, more reliable sources, or by checking whether the references meet the criteria for reliable sources. Unreliable citations may be challenged or deleted. (October 2013) John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is Chairman and CEO of WPP Group’s BAV Consulting, overseeing the BrandAsset Valuator, a consumer and brand survey. He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America.