Yvon Chouinard
Yvon Chouinard Chouinard teaching an ice climbing class on Mt. Hood, Oregon, in 1979 Born (1938-11-09) November 9, 1938 (age 76) Lewiston, Maine Occupation Rock Climber, Equipment Manufacturer Known for Founder of Black Diamond Equipment and Patagonia (clothing) Yvon Chouinard with equipment for rock climbing, including Hexentrics. Photo by Tom Frost. Yvon Chouinard (born November 9, 1938) is a rock climber, environmentalist and outdoor industry businessman. His company, Patagonia, is known for its environmental focus. Chouinard is also a surfer, kayaker, falconer and fly fisherman, particularly fond of tenkara fly-fishing. He is a writer, first on climbing issues and ethics, and more lately on mixing environmentalism and sound business practice in the concept of a slow company.