Charles Atlas, born Angelo Siciliano (October 30, 1893 – December 23, 1972), was the developer of a bodybuilding method and its associated exercise program that was best known for a landmark advertising campaign featuring Atlas's name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time. According to Atlas, he trained himself to develop his body from that of a "scrawny weakling",...
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Charles Atlas, born Angelo Siciliano (October 30, 1893 – December 23, 1972), was the developer of a bodybuilding method and its associated exercise program that was best known for a landmark advertising campaign featuring Atlas's name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time. According to Atlas, he trained himself to develop his body from that of a "scrawny weakling",...