Unfortunately, information about the author is unknown to us. But you can add it. Read full biography of Jef I. Richards →
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Advertising is totally unnecessary. Unless you hope to make money.
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost... →
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this... →
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Advertising is the 'wonder' in Wonder Bread.
In advertising, sex sells. But only if you're selling sex.
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Advertising is speech. It's regulated because it's often effective speech.
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow... →
Unfortunately, information about the author is unknown to us. But you can