Unfortunately, information about the author is unknown to us. But you can add it. Read full biography of John O'Toole →
I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising... →
When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to... →
Political commercials encourage the deceptive, the destructive and the degrading.
Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were... →
There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about... →