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51 quotes by Jonathan Ive

Sir Jonathan Paul "Jony" Ive, KBE RDI HonFREng (born 27 February 1967) is an English designer and the Senior Vice President of Design at Apple Inc. He oversees the Industrial Design Group, and also provides leadership and direction for Human Interface (HI) software teams across the company. He is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple...
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place... →

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A small change at the beginning of the design process defines an entirely different product at the end.

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There's no learning without trying lots of ideas and failing lots of times.

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If you are truly innovating, you don't have a prototype you can refer to.

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I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure... →

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There is beauty when something works and it works intuitively.

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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next... →

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When something exceeds your ability to understand how it works, it sort of becomes magical.

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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

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It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers... →

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Good is the enemy of great.

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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from... →

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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

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