Kevin A. Plank (born August 13, 1972) is an American CEO and founder of Under Armour, Inc., a leading manufacturer of sports performance apparel, footwear and accessories based in Baltimore. Read full biography of Kevin Plank →
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry... →
I've always been a hustler.
My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a cotton T-shirt that says 'Rolling... →
Your attitude is contagious.
I'm a big advocate of the power of positive thinking, particularly for small businesses.
I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.
My love of horses began in College Park, with me and 10 friends on two couches and a keg of beer in the back of a truck, heading to Pimlico at 6 A.M.... →
Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the... →
You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind... →
You need to put your hands around the throat of your business, and you need to run it. There's no other way.
The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.
I wanted to make the world's greatest football undershirt. But I realized that no team sport had equipment for apparel. Apparel was an... →
All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.
Kevin A. Plank (born August 13, 1972) is an American CEO and founder of Under Armour, Inc., a leading manufacturer of sports performance apparel, footwear and accessories based in Baltimore.