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34 quotes by Leo Burnett

Leo Burnett (October 21, 1891 - June 7, 1971) was an American advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century including Tony the Tiger, Charlie the Tuna, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering...
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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

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Fun without sell gets nowhere but sell without fun tends to become obnoxious.

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If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

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To swear off making mistakes is very easy. All you have to do is swear off having ideas.

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There is no such thing as a permanent advertising success.

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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

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Too many ads that try not to go over the reader's head end up beneath his notice.

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I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless... →

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A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make... →

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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun... →

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I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

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I regard a great ad as the most beautiful thing in the world.

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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

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