Levi Strauss (/ˌliːvaɪ ˈstraʊs/, born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-American businessman of German Jewish descent who founded the first company to manufacture blue jeans. His firm, Levi Strauss & Co., began in 1853 in San Francisco, California.
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Levi Strauss (/ˌliːvaɪ ˈstraʊs/, born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-American businessman of German Jewish descent who founded the first company to manufacture blue jeans. His firm, Levi Strauss & Co., began in 1853 in San Francisco, California.