Mitch Lasky is a general partner at the Silicon Valley venture capital firm Benchmark and a former entrepreneur and video game executive. Read full biography of Mitch Lasky →
My kids download 10 games. They play them all for two minutes. They throw away the eight they don't like. Then they play those last two... →
There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more expensive. I... →
Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It... →
The distributor used to get 10, 12, 14 percent in most cases, but the App Store or Steam - they're taking 30 points. So clearly, they're... →
Snapchat's ramp reminded us of another mobile app Benchmark had the good fortune to back at an early stage: Instagram.
I've watched what happens when a game like 'DragonVale' gets to number one on iOS. Suddenly there's ten other versions of it that hit... →
I've witnessed first hand the impact the Benchmark team has had on new ventures, and I believe their commitment to the entrepreneur and... →
We are at a point in the video game industry that the industry is hollowed out. It is out of touch with the zeitgeist, creating sequels and formulaic... →
Everyone talks about discovery, but I really believe that great content finds its audience.
I really think the app store is kind of the killer app for Apple and for Google.
I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious.
The ambitions for Thatgamecompany are very exciting to me.
Companies with aspirations to be larger publishers - Kabam, Kixeye, even Zynga - are moving aggressively off the Facebook platform to mobile and the... →
Mitch Lasky is a general partner at the Silicon Valley venture capital firm Benchmark and a former entrepreneur and video game executive.