Nirmalya Kumar (born 8 March 1960) is a London Business School professor. Between 2001 and 2009, he also served on five Boards of Directors of Indian firms including ACC Limited and Zensar Technologies. Read full biography of Nirmalya Kumar →
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity... →
The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead... →
As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to... →
The problem with the mobile industry is that it deals with an intangible service which is largely similar across major players. Most consumers cannot... →
You can't be a professor without having been a student. You can't be a consultant without having been a research associate. So, if you... →
Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western... →
Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a new... →
Fairly or not, Western consumers associate Chinese products primarily with 'low price.'
Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental... →
What the global delivery model allows is, it allows you to take previously geographically core-located tasks, break them up into parts, send them... →
Nirmalya Kumar (born 8 March 1960) is a London Business School professor. Between 2001 and 2009, he also served on five Boards of Directors of Indian firms including ACC Limited and Zensar Technologies.