Paul Arden (7 April 1940 – 2 April 2008) was a creative director for Saatchi and Saatchi at the height of their advertising might, and an influential author of several books on advertising and motivation, including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be".
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Paul Arden (7 April 1940 – 2 April 2008) was a creative director for Saatchi and Saatchi at the height of their advertising might, and an influential author of several books on advertising and motivation, including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be".