Unfortunately, information about the author is unknown to us. But you can add it. Read full biography of Roy H. Williams →
One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're... →
Writing good ads is easy when you have something to say.
Numerals are images of amounts. But the amounts they represent are real.
People don't trade money for things when they value their money more highly than they value the things.
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and... →
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the... →
Unfortunately, information about the author is unknown to us. But you can