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27 quotes by Tim Cook

Timothy Donald "Tim" Cook (born November 1, 1960) is an American business executive, and is the CEO of Apple Inc. Cook joined Apple in March 1998 as Senior Vice President (SVP) of Worldwide Operations—he also served as Executive Vice President (EVP) of Worldwide Sales and Operations—and was Chief Operating Officer (COO) until he was named the CEO of Apple on August 24, 2011, when he succeeded Steve Jobs. (Cook had previously served as acting CEO...
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Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

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Let your joy be in your journey - not in some distant goal.

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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

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I learned that focus is key. Not just in your running a company, but in your personal life as well.

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The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and... →

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Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money... →

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Anything can change, because the smartphone revolution is still in the early stages.

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You can only do so many things great, and you should cast aside everything else.

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I've always hated litigation, and I continue to hate it.

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To whom much is given, much is expected. I do believe this. It's embedded in me.

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Apple doesn't do hobbies as a general rule.

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