In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and... →
Simon Mainwaring
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of... →
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First'... →
The leverage and influence social media gives citizens are rapidly spreading into the business world.
Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to... →
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core... →
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More... →
Business practices and how we treat the planet are also in desperate need of re-humanization.
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and... →
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on... →