Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.
Thomas G. Stemberg
Broadband gives small businesses the opportunity to broaden their customer base and reduce their overheads through e-commerce platforms.
Hamadoun Toure
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
Sam Walton
Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.
When a customer enters my store, forget me. He is king.
John Wanamaker
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer... →
The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to... →
Thomas J. Watson
The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
Let's hold insurance companies accountable the right way by making them put their whole customer base on the line.
Ron Wyden
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
Leo Burnett