Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into... →
Ryan Holmes
As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a... →
No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded.
Social media has given companies access to unprecedented amounts of information on client behavior and preferences - so-called Big Data. But making... →
Social media marketers have already shown unusual savvy in executing campaigns in Brazil.
Companies and managers that find a way to harness social media stand to gain.
Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.
Social media, for all of its limitations, is rarely irrelevant. The stream of updates on your Facebook page, for instance, is algorithmically... →
LinkedIn and Flickr, among other sites, have already proven freemium can generate revenue in the social media context.
I'd like to think my company HootSuite is anything but a stodgy old-boys' club. As a social media company, our employees are by and large... →