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18 quotes by Yves Behar

Yves Béhar (born 1967) is a Swiss designer, entrepreneur, and sustainability advocate. He is the founder and principal designer of Fuseproject, an award-winning industrial design and brand development firm. Béhar is also Chief Creative Officer of the wearable technology company Jawbone, and Co-founder and Chief Creative Officer of August, a Smart Lock maker. Béhar's design work emphasizes the integration of commercial products with...
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Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm.

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The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to... →

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I want to work on things that aren't self-evident, to propose things that are radically different and game-changing.

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Design is a tool that either allows us to create new markets or disrupt existing ones.

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I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as I realized that I could... →

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Design needs a new relationship with the world, one that is more focused on our planet's needs.

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Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If... →

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If you don't love something, it's not functional, in my opinion.

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Consumers want products that tell stories, have magic, and inspire.

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My mantra is: 'Good design accelerates the adoption of new ideas.'

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Steve Jobs changed my life. He also changed the life of every designer.

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I've been influenced by some of the greatest designers. Charles Eames. And Bruno Munari in the '50s in Italy - when they had to retool the... →

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The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same... →

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