Unfortunately, information about the author is unknown to us. But you can add it. Read full biography of Anita Elberse →
I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful lot of data in the... →
If anything, the impact of digital technology is creating bigger brands and bigger superstars.
Most of my colleagues have research awards on the shelf. I have party invites.
The entertainment business remains a business of blockbusters, and increasingly so.
As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales distribution is not... →
Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and... →
Because making movies is such an expensive endeavor, other media such as books and comics have long been a more feasible way to experiment with truly... →
For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was the focus. I wanted to... →
Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales to... →
Think about trailers you see in theaters. If you're seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit... →
With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their... →
Because they are inherently social, people find value in reading the same books and watching the same movies that others do.
It's really not fun to have seen a movie that you want to talk about, and you can't find anyone else who's seen it.
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