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No one disputes that online businesses offer much more variety than their analog counterparts.
One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.
What you get when you put all your resources behind a product, is you get everyone to join in.
When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.
Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations and... →
If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the artist play just before... →
If you're a film studio, you're making a movie for a foreign market. You're pursuing ideas that travel well. It changes the movies we see... →
In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge... →
Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer... →
The average movie-goer in this country sees six films in a year. That's one every two months. What the studios are trying to do is make sure... →
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