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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but... →
The consumer isn't a moron; she is your wife.
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for... →
Leaders grasp nettles.
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been... →
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make... →
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my... →
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and... →
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
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