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First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them... →
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies... →
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have... →
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should... →
The advertisers who believe in the selling power of jingles have never had to sell anything.
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a... →
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't... →
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then... →
If it doesn't sell, it isn't creative.
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more... →
Advertising is only evil when it advertises evil things.
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