James Cash Penney, Jr. (September 16, 1875 – February 12, 1971) was an American businessman and entrepreneur who, in 1902, founded the J. C. Penney stores. Read full biography of James Cash Penney →
Too many would-be executives are slaves of routine.
We get real results only in proportion to the real values we give.
A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
Determine to do some thinking for yourself. Don't live entirely upon the thoughts of others. Don't be an automaton.
It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
Theory is splendid but until put into practice, it is valueless.
We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.
Do not primarily train men to work. Train them to serve willingly and intelligently.
I was long brought up to think that it was nothing short of a crime to miss a sale.
No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't.
Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.
The disciplined are free.
The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply.
James Cash Penney, Jr. (September 16, 1875 – February 12, 1971) was an American businessman and entrepreneur who, in 1902, founded the J. C. Penney stores.