As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a... →
Ryan Holmes
No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded.
Social media has given companies access to unprecedented amounts of information on client behavior and preferences - so-called Big Data. But making... →
The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news... →
Social media marketers have already shown unusual savvy in executing campaigns in Brazil.
Companies and managers that find a way to harness social media stand to gain.
From its humble origins in college dorm rooms, social media has quietly crept into the boardroom.
Social media is the future, with employers recognizing they need to start hiring people with the right skills.
Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.
Customer service teams at many companies have already embraced social media, often out of necessity.