The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
Simon Mainwaring
The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens... →
As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers... →
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People... →
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess... →
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core... →
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their... →
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More... →
By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used... →