Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
Simon Mainwaring
Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of... →
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist... →
The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their... →
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join... →
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a... →
As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with... →
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own... →
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This... →
I inherited a sick economy and passed on a sound one. But one abiding regret for me is that, in between, I did not have the resources to put in place... →
John Major